If New York, Seattle, Los Angeles, Chicago and Atlanta seem spookier than normal this October, you have Disney to thank.
The company’s new series Goosebumps premiered on Friday, Oct. 13, alongside a robust, cross-platform marketing campaign throughout the country.
“It’s one of the more aggressive ones, definitely one of our bigger campaigns,” Pamela Levine, head of marketing for Disney Branded Television and National Geographic, told Adweek.
So far, the full-swing approach is paying off. The series debuted with 4.2