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A virtual version of the Macy’s Thanksgiving Day Parade will be held alongside the real one this year as a way to get younger, digitally savvy fans excited about the event.
The department store is launching a scaled-down procession through the streets of an online world hosted on the OnCyber platform. The activation will also include NFT galleries from five creators, with the opportunity for visitors to vote on one design that will be turned into a balloon for next year’s real-life parade through midtown Manhattan.