Looking for a Good Super Bowl Influencer? Here's How to Find the Best One to Work With

OMD and AI technology company Influential debut the I-Score

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Finding the right influencer partner for your brand can be tricky. In recent memory there have been events ranging from the disaster that was the Fyre Festival to the downfall of Logan Paul, that have demonstrated to brands the potential pitfalls that can come from working with influencers. AI influencer technology company Influential and OMD think they have a solution for clients looking for smart, strategic influencer partnerships: the OMD I-Score.

The I-Score is an IBM Watson, AI and machine learning-powered scoring system for brands. Put

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in