In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit?

Ja Rule, Bella Hadid and Kendall Jenner were connected to the event

Things did not go as planned at the first Fyre Festival. Photo Illustration: Dianna McDougall; Source: Twitter

For a select few music lovers with wanderlust, Thursday was supposed to be the beginning of an amazing weekend, one filled with performances by Migos and Disclosure, booze and private planes. It was meant to be the first Fyre Festival, an event organized in part by rapper Ja Rule. But sadly for those who dropped thousands of dollars—seriously some people spent $12,000 on packages for the weekend—on a “once-in-a-lifetime musical experience,” things didn’t quite go as planned.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.