Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
For a select few music lovers with wanderlust, Thursday was supposed to be the beginning of an amazing weekend, one filled with performances by Migos and Disclosure, booze and private planes. It was meant to be the first Fyre Festival, an event organized in part by rapper Ja Rule. But sadly for those who dropped thousands of dollars—seriously some people spent $12,000 on packages for the weekend—on a “once-in-a-lifetime musical experience,” things didn’t quite go as planned.