In the Wake of Fyre Festival Fiasco, Will the Effectiveness of Celebrity Influencers Take a Hit?

Ja Rule, Bella Hadid and Kendall Jenner were connected to the event

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For a select few music lovers with wanderlust, Thursday was supposed to be the beginning of an amazing weekend, one filled with performances by Migos and Disclosure, booze and private planes. It was meant to be the first Fyre Festival, an event organized in part by rapper Ja Rule. But sadly for those who dropped thousands of dollars—seriously some people spent $12,000 on packages for the weekend—on a “once-in-a-lifetime musical experience,” things didn’t quite go as planned.

“It literally looks like Katrina in the Bahamas,” Devon Wijesinghe, CEO of influencer marketing company InsightPool, said of the event, as photos from the Bahamas spread across Twitter showing the disastrous festival in action.




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