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Over the summer, Hyundai was looking for the most effective way to promote the new 2018 Hyundai Sonata on social media. The brand quickly found a partner in influencer platform Influential, to help build a campaign that was not only powered by IBM Watson, but also driven by the perfect influencers for the brand.
“People have learned how to become influencers, so brands have to utilize influencers more all the time,” Dean Evans, Hyundai CMO, said. “What we loved about Influential’s model is it helps us sort through that, and in this case finding those 10 specific people that were perfect, not just for the vehicle, but for our brand and what we were trying to do.”