King Arthur's Flour Sales Rise More Than 2,000% in March

That's meant more eyes on its marketing channels, too

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As people around the world look for ways to pass the time while confined to their homes, they’ve embraced their inner baker—as is apparent on social media.

Posts run the gamut, from breads to cookies and pies. And all that baking means it’s not just frozen pizza, toilet paper and hand sanitizer that are hot sellers during the pandemic—ingredients such as flour and yeast have become difficult to find.

Companies reaping the rewards of the baking frenzy include brands such as King Arthur Flour.

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