Forget Toilet Paper—the Really Distressing Shortage Is Frozen Pizza

As home snacking peaks, brands are barely keeping the freezer case full

Have you seen something that looks like this in your local supermarket? Then buy it, because manufacturers are struggling to keep it in stock. Getty Images

If you were to take a spin down Argonne Drive in Woodridge, Ill., just south of the I-55 interchange, you’d pass the plant belonging to Home Run Inn Pizza. And if you were to take that drive one night this week, you might notice something unusual about the place. While most every business in this suburb 30 miles southwest of Chicago has been shut down by the coronavirus, Home Run Inn’s pizza plant is in overdrive, its lights burning well past sundown.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.