Cottonelle Discourages Toilet Paper Hoarding in New Campaign

The Kimberly-Clark brand wants everyone to #ShareASquare instead

Cottonelle ad
The campaign is scheduled to run through April. Cottonelle

Once a common household staple, toilet paper has quickly become a hot product in high demand as consumers engage in panic buying amid the ongoing coronavirus pandemic. Last week alone, U.S. sales of toilet paper were up more than 120% when compared to the same time last year, according to Nielsen.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.