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One of last year’s most charmingly visual ad campaigns is back, and this time it’s got an even more topical twist.
The “Hot & Spicy” print and outdoor ads from Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD last year thanks to its perfect use of spicy fried chicken photography as a replacement for flames. Adweek also named it one of the best ad campaigns of 2018. (You can see the original run of ads below.)
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