Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

Ogilvy Hong Kong finds a simple and effective metaphor

Ogilvy Hong Kong

The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."