AdFreakClever KFC Ads Perfectly Replaced Fire With Spicy Fried ChickenOgilvy Hong Kong finds a simple and effective metaphorBy David Griner|April 17, 2018 Ogilvy Hong KongShareBy David Griner|April 17, 2018 ShareThe best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong.In a clever and well executed set of ads, Ogilvy Hong Kong replaces fire in photography—shots of the Space Shuttle, a rocket-powered race car and a group of Power Ranger stand-ins—with blown-up (in more ways than one) images of spicy fried chicken.There’s not much to the concept, spotlighted by Campaign Brief Asia, but in this case that’s a good thing. Once you get the concept, you get the concept and can just sit back and appreciate the craft. Ogilvy Hong Kong Ogilvy Hong Kong Ogilvy Hong KongCREDITS:Agency: Ogilvy & Mather Hong Kong Client: KFC Hong Kong Chief Creative Officer: Reed Collins Creative Director / Business Partner: John Koay Creative Director: Matt Nisbet Associate Creative Director: Kai Fung Chan Art Director: John Koay Account Manager: Stella Fung Project Manager: Jennifer To Photographer: Illusion, Bangkok Illustrator: Illusion, Bangkok Retoucher: Illusion, Bangkok Adweek Adweek