The 25 Best Ads of 2018

See the work that elevated storytelling and drove the conversation

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It’s that time. We’re looking back at the best ads of 2018, a year when marketing truly ran the full spectrum, from silly and sarcastic to weighty and wonderful.

With all the industry hand-wringing of late about whether creative agencies are a dying breed, one might have expected a drought of ambitious advertising in 2018. Instead, we saw that when bold marketers put their faith in provocative agencies, they can create work that doesn’t just reflect culture but also drives it forward.

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