Kellogg's Is Making Its Cereal Boxes for Blind and Visually Impaired Consumers

The company will add a special code to its boxes that can be scanned and translated through voice in 2022

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Kellogg’s will soon start releasing packaging accessible to the blind and visually impaired in the U.K.

An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging of Coco Pops cereal displayed on Co-Op shelves. It allows smartphones to detect and playback both labeling and allergen information. Due to the success, that code will be added permanently to Kellogg’s cereal boxes next year.

NaviLens work in a similar way that QR



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