Kellogg's Combines Frosted Flakes and Froot Loops Into a Single Product

Cereal companies are not shying away from a sugar-forward strategy

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Under a new, limited-edition line of cereal called Mashups, Kellogg’s is now selling Frosted Flakes and Froot Loops in a single box.

Nearly half of cereal eaters already mix different cereal brands in their bowl, according to survey data from Kellogg’s K-Insiders Consumer Panel—so the company decided to make a product that does it for them.

“Kellogg’s is always looking to innovate and deliver new experiences that our cereal fans desire,” said Erin Storm, marketing director at Kellogg’s, in a statement.

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