CPG & Grocery

Kellogg's Combines Frosted Flakes and Froot Loops Into a Single Product

Cereal companies are not shying away from a sugar-forward strategy

kellogg's mashups cereal
Nearly half of cereal eaters already mix different cereal brands together, according to Kellogg's.Kellogg's
By Paul Hiebert

June 23, 2020

Under a new, limited-edition line of cereal called Mashups, Kellogg’s is now selling Frosted Flakes and Froot Loops in a single box.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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