General Mills Makes It Official: Sugar and Cereal Are Back Together

'The sugary stuff is actually what’s selling now'

Hershey's kisses cereal, jolly rancher cereal, reese's puffs big puffs cereal
General Mills' new cereals—Hershey's Kisses, Reese's Puffs Big Puffs and Jolly Rancher— will be available nationwide in March. General Mills

Bucking recent conventional wisdom, General Mills is fine, just fine, with sugary cereals.

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@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.