CPG & Grocery

General Mills Makes It Official: Sugar and Cereal Are Back Together

'The sugary stuff is actually what’s selling now'

Hershey's kisses cereal, jolly rancher cereal, reese's puffs big puffs cereal — General Mills' new cereals—Hershey's Kisses, Reese's Puffs Big Puffs and Jolly Rancher— will be available nationwide in March.General Mills

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Bucking recent conventional wisdom, General Mills is fine, just fine, with sugary cereals.

In a licensing deal with Hershey’s, General Mills recently debuted three new cereal lines: Hershey’s Kisses, Reese’s Puffs Big Puffs and Jolly Rancher, which features the flavors green apple and blue raspberry.

If that sounds like a lot of sugar in every spoonful, it’s because it is. The Hershey’s Kisses and Jolly Rancher cereals contain 12 grams of sugar per 1-cup serving. Reese’s Puffs Big Puffs contains 12 grams of sugar per 1 1/3-cup serving.