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Jennifer Coolidge’s improv inspired a new campaign and product collection from e.l.f. Cosmetics.
The actress is continuing her partnership with e.l.f. after previously starring in the brand’s first Super Bowl ad earlier this year. She has collaborated with e.lf. to create Dirty Pillows, a limited-edition lip collection available for purchase as of Sept. 27.
While on set for the Super Bowl commercial, e.l.f. asked Coolidge what she would name her own lipstick if given the chance. In an outtake, she jokingly said “swollen” and “dirty pillows,” a twist on the brand’s pre-existing lipstick shade called Dirty Talk.