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What do you get when you combine beauty and skincare brand e.l.f. Cosmetics, Grammy Award-winning artist Meghan Trainor and The Weather Channel? An e.l.f.ing glow storm.
In a campaign kicking off Thursday on e.l.f.’s social channels on Instagram, TikTok, Twitter and YouTube, as well as Trainor’s TikTok channel, Trainor uses a “special radiance report” to break the news of an impending e.l.f.ing glow storm, noting that Halo Glow Liquid Filter is back in stock on e.l.f.’s
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