IBM Watson Advertising & Weather CMO on Moving with Agility, Velocity and Conviction

Randi Stipes discusses the importance of diversity, betting on yourself, and working together on what matters most

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This just in: Randi Stipes, CMO, The Weather Company; IBM Watson Advertising, has led an exceptionally successful career leading, learning and leaning into the constantly evolving media and technology landscape. From content to new product development to ad sales and partner solutions, Stipes has continued to bet on herself, encouraging women in our industry to do the same.

Her journey has led her to helm IBM Watson & The Weather Channel, two complementary data-rich entities that have massive beneficial impacts to our daily lives and the world around us:

“In December, you might recall there was a record-breaking storm that made its way through eight states, killing nearly 90 people. For this event, The Weather Company sent out over 300 million alerts across four days. Had it not been for those warnings, the numbers would have been far more devastating.”

Hear some of her game-changing tips, which have garnered her success to this very moment, including moving with velocity, embracing non-traditional backgrounds in marketing, and always thinking big picture.

This episode is also available on SpotifyiHeartRadio, and Apple Podcasts.