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The math is simple for full-service out-of-home media company Outfront Media: Social plus out-of-home equals social out-of-home.
Chief marketing officer Jodi Senese told Adweek the OOH sector has been undergoing a digital evolution over the past decade, adding, “A lot of the assets have turned digital, with live boards that look like giant iPads on the walls. This has created a lot of opportunity for brands and OOH companies, through interactivity with QR codes and other ways for consumers to interact.”