Could Jeep Cherokee Be Next to Rebrand as Tribe Calls for Change?

Land O'Lakes and the Washington NFL team dropped similarly problematic brand identity

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The Cherokee Nation, a sovereign tribal government in Oklahoma, has asked automaker Jeep to rebrand the SUV models that have used its name for more than 40 years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...