Automotive Jeep ‘Repurposes’ Mysterious Utah Monolith and Scores a Viral Moment Automaker's post with agency Highdive, depicting it as a charging station for the hybrid Wrangler, soars on Facebook, Instagram, Twitter This became the top static social post on Jeep's Facebook channel in less than 24 hours Jeep/Highdive By David Cohen December 4, 2020 When a mysterious monolith was spotted in the desert in Utah’s Red Rock Country last month, it sparked intrigue for a lot of people. But for Jeep and agency partner Highdive, it sparked opportunity. David Cohen david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily. Recommended articles
