Automotive

Jeep 'Repurposes' Mysterious Utah Monolith and Scores a Viral Moment

Automaker's post with agency Highdive, depicting it as a charging station for the hybrid Wrangler, soars on Facebook, Instagram, Twitter

JeepMonolith — This became the top static social post on Jeep's Facebook channel in less than 24 hoursJeep/Highdive

December 4, 2020

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When a mysterious monolith was spotted in the desert in Utah’s Red Rock Country last month, it sparked intrigue for a lot of people. But for Jeep and agency partner Highdive, it sparked opportunity.

David Cohen

@9Number9
david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Automotive

Jeep 'Repurposes' Mysterious Utah Monolith and Scores a Viral Moment

Automaker's post with agency Highdive, depicting it as a charging station for the hybrid Wrangler, soars on Facebook, Instagram, Twitter

David Cohen

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David Cohen