Don't Expect a Marketing Blitz From Auto Brands on This Fourth of July

Generous April promotions and new inventory worries seem to have rained on the fireworks this year

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Two months ago, if you were looking for signs of just how bad things were for the automotive sector, all you had to do was wander over to the internet and marvel at the deals on offer.

Half a dozen makes, including Detroit’s Big Three, were advertising an unprecedented interest-free financing over seven years. These deals weren’t just for commuter crates, but for Corvettes and Mustangs. Brisk-selling pickups had rarely needed much of a pickup, but there were Ram Trucks and even Ford F-150s (America’s bestselling truck since 1981) available on no-interest terms.

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