Aunt Jemima Is Now Officially the Pearl Milling Company

The new brand identity retains some familiar packaging elements

pearl milling company
After 95 years, Quaker is changing the name of its Aunt Jemima products. Pearl Milling Company

The pancake and syrup brand formerly known as Aunt Jemima has officially rebranded as the Pearl Milling Company.

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@lisalacy Lisa Lacy is Adweek's Commerce Editor.