Janey Whiteside on Why Walmart Doesn’t Have Time for ‘Big, Glorious, Fancy Ad Campaigns’ Anymore

Both customers and marketing have changed

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Key Insights:

When the pandemic hit the U.S. earlier this year, customer behavior at Walmart evolved five years in five weeks.

Chief customer officer Janey Whiteside—a 2020 Brand Genius honoree—cites this stat often, and did so again during Brandweek on Wednesday.

Here’s a closer look at how Whiteside said both customers and marketing have changed so far this year (or perhaps slightly earlier).

For starters, Whiteside said customers are even more focused on how to save money now, either because they’ve been furloughed, laid off or worried that either could happen to them.



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