Diversity, Inclusion and Community Are Among the Touchstones of Adweek’s 2020 Brand Genius Honorees

This year's winners include marketing leaders from Apple, Frito-Lay, Walmart and Nike

It’s always a thrill to splash some limelight on outstanding members of our community, but this year it feels especially gratifying to honor marketers who have skillfully led their brands’ messaging to new heights both before and during the thicket of uncertainty, fear and dissent that has characterized 2020. As you read our profiles of our Brand Genius winners, you’ll notice recurring themes like diversity, relatability and flexibility. There’s an earnestness there, and a restlessness. It becomes clear that in marketing, there are many who do good work but only some who rise to the genius level. Here are 10 of them, along with our Brand Save honoree, Bryan Stevenson’s Equal Justice Initiative, and our Brand Visionary honoree, Ryan Reynolds. —Kristina Feliciano

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This story first appeared in the Sept. 14, 2020, issue of Adweek magazine. Click here to subscribe.