Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
A new Walmart ad that starts airing today features employees singing Bill Withers’ 1972 classic “Lean on Me” as a message of hope during the coronavirus pandemic.
The nation’s largest retailer recently became aware of a video posted by one of its stores in Paris, Ill. with employees singing the song. This Facebook video from the Walmart store on U.S. Highway 150 in Paris features the employees who appear in the national spot. It includes the caption, “A little spark of light from one of our store’s associates (and their friends) to shine during a difficult time.”