Walmart Wants to Salvage Summer With Drive-In Movie Theaters and Virtual Summer Camp

The retailer is finding ways to help lockdown-weary families

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In a summer unlike any other, Walmart has announced two initiatives to keep kids entertained.

The retailer is launching a free online summer camp, created in partnership with family experience company Camp, and transforming 160 of its parking lots across the nation into drive-in movie theaters.

Walmart evp and chief customer officer Janey Whiteside said both ideas sprang from issues most parents are facing in their own homes.

“Summer hasn’t really felt like summer yet,” she said in a statement.

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