Kaila Mathis

Kaila Mathis

Kaila is an intern for Adweek on the Brand Marketing team, and covers news in brand marketing and retail. She is a rising senior at Villanova University pursuing a degree in PR & Advertising and Journalism.

Amazon Acquires Zoox, Paving the Way for Deliveries by Driverless Vehicles

Many brands within the shipping space are investing in automated technology.

To Boost Ecommerce, Forever 21 Partners With Performance Branding Firm Within

The fashion retailer is climbing back from bankruptcy.

Girl Scouts Seeks to Empower Women With Its New Platform

CircleAround Powered by Girl Scouts will provide content for women ages 25-54 from all walks of life.

TJX Is Sticking to Brick and Mortar—and Customers Are Flooding In

While other retailers push into ecommerce, the parent company of TJ Maxx, Marshalls, and HomeGoods focuses on in-store sales.

Halo Top Wants You to Dance Around and Eat Some Ice Cream in New Body Positivity Ad

The brand teamed with Deloitte Digital's Heat for its latest campaign.

Samuel Adams and GLAAD Join Forces to Elevate the Black LGBTQ+ Community

Samuel Adams is working with nonprofit GLAAD to celebrate and amplify the voices of the LGBTQ+ community.

Copper Cow Coffee CEO Reverse-Pivoted Her Way to Revenue

How Debbie Wei Mullin had her most profitable quarter yet.

PepsiCo Will Roll Out a SodaStream Designed for Everyone in the Office

PepsiCo will begin rolling out a smart beverage dispenser this fall intended for workplaces, college campuses and travel hubs.

4 Lessons Small-Business Owners Have Learned From Riding Out the Pandemic

The hosts of podcasts The Growth Show and The Pitch help us understand what brands have learned and how they can regain success.

In Honor of Pride, Jack Daniel’s Recruited Drag Queens for a Food-Filled Web Show

Jack Daniel's Tennessee Fire brand has joined forces with some prominent drag queens to release what it's calling a 'Drag Queen Mukbang.'