Portrait of Kaila Mathis

Kaila Mathis

Kaila is a freelance writer for Adweek covering brand marketing. Kaila graduated from Villanova University with a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE

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Barbie’s Newest Doll Collection Is Made From Recycled Ocean-Bound Plastic

Sustainability

Through the new campaign, Mattel promotes the use of eco-friendly materials in children's toys.

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Midol Encourages Menstruators to Stop Apologizing for Their Periods

Diversity, Equity and Inclusion

The campaign's goal is to bust stigma surrounding menstruation.

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Americans Are Ready to Get Back to the Gym

Brand Marketing

Studies from Orangetheory Fitness show consumers are looking to return to their pre-pandemic workout routines.

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Susan Sarandon and Cynthia Erivo Team Up to Improve Hospital Pricing Transparency in New PSA

Health/Hospitals

The two star in a public service announcement to increase awareness of patients' rights to hospital prices.

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McDonald’s Found a Clever Way to Spell Entire Words Using Only Its Logo

Brand Marketing

The new campaign encourages fans to spell out what they're feeling using the brand's food containers.

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Supergoop! Encourages Everyday Sunscreen Use With a Talk Show Spoof

Creative

'Good Morning, Supergoop!' kicks off during Skin Cancer Awareness Month.

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Barbie’s Latest Campaign Highlights How Doll Play Helps Children Develop Empathy

Briefly

The Mattel brand's spot explores what the world would look like with more of the positive impacts of its toys.

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Bud Light Will Fuel an Unforgettable Summer With a $10 Million Stimulus Package

Beer, Spirits & Cannabis

The beer brand is giving away 100,000 sports tickets, concert seats and first rounds at the bar.

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These 10 Peloton Instructors Have Evolved Into Their Own Brands

Influencers & Creators

The at-home exercise platform has developed some top fitness influencers.