Kaila Mathis
Kaila is a freelance writer for Adweek covering brand marketing. Kaila graduated from Villanova University with a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE
Ghirardelli Wants to Upgrade Your S’mores With Its Premium Chocolate This Summer
Consumer research proved to the brand what a seasonal staple the sweet, marshmallow sandwich is for consumers.
Liev Schreiber and Mattress Firm Are on a Mission to Rid America of ‘Junk Sleep’
The brand is also teaming up with Gabby Douglas for its months-long, multi-part campaign.
Subway Launches ‘Eat Fresh Refresh’ Campaign With Star-Studded, Never-Ending TV Spot
Stephen Curry, Serena Williams, Megan Rapinoe, Tom Brady and Charles Barkley all joined to announce the brand's menu and app overhaul.
Hinge Users Break Up With Their Dating Profiles in the App’s New Ad
The brand doubles down on its 'Designed to Be Deleted' tagline.
EBY Counters Victoria’s Secret’s Inclusive Rebrand by Increasing Funding to Empower Women
Diversity, Equity and Inclusion
The brand is emphasizing its focus on championing women regardless of the cultural relevance of the cause.
Kellogg’s and Petco Join Verizon’s DEI-Focused Program, Adfellows
Diversity, Equity and Inclusion
Launched in 2017, over 100 industry professionals have now graduated from the 8-month fellowship.
New Study From thredUP Shows Secondhand Clothing Is Displacing Fast Fashion
A year of living in a pandemic caused a significant shift in the shopping priorities of consumers.
Olympians—Past and Present—Join in a New Spot to Show Fans They’re Stronger Together
The International Olympic Committee's newest campaign features legends across sports including Usain Bolt, Naomi Osaka and Tony Hawk.
Barbie’s Newest Doll Collection Is Made From Recycled Ocean-Bound Plastic
Through the new campaign, Mattel promotes the use of eco-friendly materials in children's toys.
Midol Encourages Menstruators to Stop Apologizing for Their Periods
Diversity, Equity and Inclusion
The campaign's goal is to bust stigma surrounding menstruation.