Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.
If You Order His Tequila at a Restaurant, Dwayne ‘The Rock’ Johnson Will Cover Your Guac
The actor is personally Venmo-ing fans in an effort to support small businesses.
Toms Ditches Its One-for-One Model for a New Impact Strategy
The brand is now committing one third of its annual net profits to 'grassroots good.'
Pizza Hut’s New Drive-Thru ‘Hut Lane’ Takes a Digital-First Approach to Contactless Pickup
The brand wants to make ordering safer and easier with its own spin on the model.
Häagen-Dazs and Lena Waithe Are Redefining Luxury While Supporting Marginalized Creators
The #ThatzDazs campaign aims to cultivate diverse talent with $1.5M pledge.
Dunkin’s New Bottled Iced Coffees Capture Iconic Girl Scout Cookie Flavors
The new ready-to-go beverages come in three varieties: thin mints, coconut caramel and s'mores.
4 Ways Brands Can Authentically Support Women’s History Month
A new Morning Consult/Adweek poll shows consumers are more likely to purchase from brands who take action.
Ikea Introduces the Scrapsbook to Tackle Food Waste
The cookbook features 50 free recipes crafted with leftover kitchen scraps.
Marsh & McLennan Companies Becomes Marsh McLennan in a Modernized Brand Makeover
The global professional services firm unveils a new name and logo for its 150-year anniversary.
Twitter and Audience Intelligence Company Pulsar Formed a Model to Optimize Brand Conversation
The two platforms developed a strategy to understand audience response to content.
Amazon Music Launches Interactive Artist Merch Shop to Replicate In-Person Experiences
Prime members can now browse artists' music, livestreams and vinyl.