Portrait of Kaila Mathis

Kaila Mathis

  • Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.


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    Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home

    CPG

    Sam's Club recreated the nostalgic house from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items.

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    Good Humor Recruits RZA to Replace Ice Cream Truck Jingle With Racist Roots

    Brand Marketing

    Good Humor's new jingle from RZA is void of prejudiced implications.

    This is a Profile

    Brands Want Celebrity Spokespeople to Be Political Now

    Diversity, Equity and Inclusion

    Why the industry has decided to get off the sidelines.

    This is a Profile

    Kraft Heinz Taps White Claw Marketer as Chief Growth Officer

    Brand Marketing

    Kraft Heinz has made three additions to its U.S. leadership team with the appointments of Cory Onell as president of sales, Sanjiv Gajiwala as chief growth officer and Stephanie Peterson [...]

    This is a Profile

    Versed Skincare Taps Female Athletes for Its Latest Product Drop

    CPG

    The clean beauty brand specializes in affordable skincare.

    This is a Profile

    Sour Patch Kids Opens First-Ever Interactive Candy Shop in New York

    Life in Quarantine

    The candy brand is partnering with retailer IT'SUGAR to operate the store.

    This is a Profile

    Airbnb Is Renting Out Blockbuster’s Last Location for a Heavy Dose of ’90s Nostalgia

    Brand Marketing

    As a thank you to its community for supporting the store throughout the pandemic, Blockbuster’s last location is offering up its space on Sept. 18, 19 and 20 to four [...]

    This is a Profile

    Kroger Introduces Online Marketplace to Compete With Amazon and Walmart

    CPG

    The retailer is expanding its ecommerce platform with the help of third-party sellers.

    This is a Profile

    How Marketers Can Adjust to New Consumer Behaviors

    Adapting to Crisis

    Targeting the right audiences, spending wiser and shifting your messaging are key.

    This is a Profile

    Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’

    Brand Marketing

    The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000.