Portrait of Kaila Mathis

Kaila Mathis

Kaila is a freelance writer for Adweek covering brand marketing. Kaila graduated from Villanova University with a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE

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Barbie’s Newest Doll Collection Is Made From Recycled Ocean-Bound Plastic


Through the new campaign, Mattel promotes the use of eco-friendly materials in children's toys.

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Midol Encourages Menstruators to Stop Apologizing for Their Periods

Diversity, Equity and Inclusion

The campaign's goal is to bust stigma surrounding menstruation.

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Americans Are Ready to Get Back to the Gym

Brand Marketing

Studies from Orangetheory Fitness show consumers are looking to return to their pre-pandemic workout routines.

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Susan Sarandon and Cynthia Erivo Team Up to Improve Hospital Pricing Transparency in New PSA


The two star in a public service announcement to increase awareness of patients' rights to hospital prices.

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McDonald’s Found a Clever Way to Spell Entire Words Using Only Its Logo

Brand Marketing

The new campaign encourages fans to spell out what they're feeling using the brand's food containers.

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Supergoop! Encourages Everyday Sunscreen Use With a Talk Show Spoof


'Good Morning, Supergoop!' kicks off during Skin Cancer Awareness Month.

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Barbie’s Latest Campaign Highlights How Doll Play Helps Children Develop Empathy


The Mattel brand's spot explores what the world would look like with more of the positive impacts of its toys.

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Bud Light Will Fuel an Unforgettable Summer With a $10 Million Stimulus Package

Beer, Spirits & Cannabis

The beer brand is giving away 100,000 sports tickets, concert seats and first rounds at the bar.

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These 10 Peloton Instructors Have Evolved Into Their Own Brands

Influencers & Creators

The at-home exercise platform has developed some top fitness influencers.