Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.
Sam’s Club Lets Customers Do Their Holiday Shopping in the Iconic Griswold Family Home
Sam's Club recreated the nostalgic house from National Lampoon’s Christmas Vacation and filled it with purchasable seasonal items.
Good Humor Recruits RZA to Replace Ice Cream Truck Jingle With Racist Roots
Good Humor's new jingle from RZA is void of prejudiced implications.
Brands Want Celebrity Spokespeople to Be Political Now
Why the industry has decided to get off the sidelines.
Kraft Heinz Taps White Claw Marketer as Chief Growth Officer
Kraft Heinz has made three additions to its U.S. leadership team with the appointments of Cory Onell as president of sales, Sanjiv Gajiwala as chief growth officer and Stephanie Peterson [...]
Versed Skincare Taps Female Athletes for Its Latest Product Drop
The clean beauty brand specializes in affordable skincare.
Sour Patch Kids Opens First-Ever Interactive Candy Shop in New York
The candy brand is partnering with retailer IT'SUGAR to operate the store.
Airbnb Is Renting Out Blockbuster’s Last Location for a Heavy Dose of ’90s Nostalgia
As a thank you to its community for supporting the store throughout the pandemic, Blockbuster’s last location is offering up its space on Sept. 18, 19 and 20 to four [...]
Kroger Introduces Online Marketplace to Compete With Amazon and Walmart
The retailer is expanding its ecommerce platform with the help of third-party sellers.
How Marketers Can Adjust to New Consumer Behaviors
Targeting the right audiences, spending wiser and shifting your messaging are key.
Aldo Teams Up With TikTok Stars to Encourage Fans to ‘Step Into Love’
The retailer's latest campaign includes a challenge for users to participate in for a chance at $5,000.