Portrait of Kaila Mathis

Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.

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If You Order His Tequila at a Restaurant, Dwayne ‘The Rock’ Johnson Will Cover Your Guac

Beer, Spirits & Cannabis

The actor is personally Venmo-ing fans in an effort to support small businesses.

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Toms Ditches Its One-for-One Model for a New Impact Strategy

Brand Marketing

The brand is now committing one third of its annual net profits to 'grassroots good.'

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Pizza Hut’s New Drive-Thru ‘Hut Lane’ Takes a Digital-First Approach to Contactless Pickup

Food & Beverage

The brand wants to make ordering safer and easier with its own spin on the model.

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Häagen-Dazs and Lena Waithe Are Redefining Luxury While Supporting Marginalized Creators

Diversity, Equity and Inclusion

The #ThatzDazs campaign aims to cultivate diverse talent with $1.5M pledge.

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Dunkin’s New Bottled Iced Coffees Capture Iconic Girl Scout Cookie Flavors

CPG & Grocery

The new ready-to-go beverages come in three varieties: thin mints, coconut caramel and s'mores.

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4 Ways Brands Can Authentically Support Women’s History Month

Brand Marketing

A new Morning Consult/Adweek poll shows consumers are more likely to purchase from brands who take action.

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Ikea Introduces the Scrapsbook to Tackle Food Waste

Sustainability

The cookbook features 50 free recipes crafted with leftover kitchen scraps.

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Marsh & McLennan Companies Becomes Marsh McLennan in a Modernized Brand Makeover

Brand Marketing

The global professional services firm unveils a new name and logo for its 150-year anniversary.

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Twitter and Audience Intelligence Company Pulsar Formed a Model to Optimize Brand Conversation

Social Media

The two platforms developed a strategy to understand audience response to content.

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Amazon Music Launches Interactive Artist Merch Shop to Replicate In-Person Experiences

Briefly

Prime members can now browse artists' music, livestreams and vinyl.