Liev Schreiber and Mattress Firm Are on a Mission to Rid America of 'Junk Sleep'

The brand is also teaming up with Gabby Douglas for its months-long, multi-part campaign

Ever wake up still feeling exhausted? Forget where you parked your car? Does it feel like an eternity getting through your nine-to-five each day? In Mattress Firm’s new campaign from agency Droga5, actor Liev Schreiber describes those experiences as symptoms of “junk sleep.”