Ghirardelli Wants to Upgrade Your S'mores With Its Premium Chocolate This Summer

Consumer research proved to the brand what a seasonal staple the sweet, marshmallow sandwich is for consumers

Americans have grown up eating s’mores by the fire for generations. That anecdotal knowledge was supported by Ghirardelli’s recent consumer research, in which 70% of consumers said that summer hasn’t started until they’ve had the treat—a correlation more significant than seeing fireworks or going to a carnival or festival. But after years of enjoying the delicious, but simple, dessert, that same research showed Americans are ready to elevate their experience.