Ghirardelli Wants to Upgrade Your S'mores With Its Premium Chocolate This Summer

Consumer research proved to the brand what a seasonal staple the sweet, marshmallow sandwich is for consumers

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Americans have grown up eating s’mores by the fire for generations. That anecdotal knowledge was supported by Ghirardelli’s recent consumer research, in which 70% of consumers said that summer hasn’t started until they’ve had the treat—a correlation more significant than seeing fireworks or going to a carnival or festival. But after years of enjoying the delicious, but simple, dessert, that same research showed Americans are ready to elevate their experience.

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