Agency Moves From 62Above, TBWA and Beyond

Revolving Door Roundup is an ongoing series tracking moves at agencies around the world. While the series has been part of AgencySpy for the past few years, we're taking our weekly roundups to the Adweek site. Thursdays highlight acquisitions, client wins, product and agency launches and other news, while Fridays review hires, promotions and other personnel moves. This week’s agency moves spotlight a series of industry changing campaign launches, acquisitions and rebrands. 62Above 62Above welcomed its newest client, Discover Coronado. The agency was given its first assignments to conduct market research and position Coronado as an enchanting and easy California coastal destination, increasing the average daily resort rate and length of stay. Colle McVoy The Goddard School, a national early childhood education provider, has selected Colle McVoy to lead strategy and the development of a creative campaign aimed at increasing awareness and consideration with families nationwide. Gassed TikTok agency Gassed is now extending its services to be available on Meta’s social media channels, Facebook and Instagram. The agency will now be able to test, iterate and implement strategies to increase efficiency for partners to reach core KPIs. Fors Marsh Fors Marsh acquired full-service social impact marketing firm Brunet-Garcia. After two years of partnering to deliver impactful work, the acquisitions formerly cements their relationship. Havas Media Group Havas Media Group acquired Vancouver-based digital agency and data consultancy Noise Digital. The acquisition aims to expand Havas Media Group’s North American footprint and build its expertise in digital performance and data technology. Laughlin Constable Laughlin Constable was named the national agency of record for Vienna Beef. The agency will lead strategy, creative, social marketing, public relations and media. Leap Group Leap Group rebranded its full-service digital agency, Leap Agency, to (human)x. The rebrand, complete with a new website and logo, represents the agency’s core values, individuality and bold vision for the future. PR Concierge Isabelle Du Plessis launched a public relations and marketing firm, PR Concierge. The firm is focused on serving creative studios and individuals in advertising, technology and entertainment, and offers communications strategy, media relations, event production and social media management. ScienceMagic Brompton chose ScienceMagic as its new global agency of record. The partnership will be centered around the creation of a new global brand platform and launch of its first global brand campaign. Siegel+Gale TriNet unveiled its new brand identity, aiming to position itself as the ideal platform for small and medium-size businesses. The evolved identity was designed by global branding agency Siegel+Gale. Slutty Vegan The brand Slutty Vegan told Adweek that it is issuing an RFP for an agency of record. According to a statement, the vegan food brand's goal "is to engage and entertain the most loyal Sluts on the planet with a continuous pipeline of dope content." Spotify Spotify is expanding its Spotify Advertising Academy to Canada. The program features a localized educational opportunity for marketers to better understand how to unlock their campaigns’ full potential. Strat7 Global strategic insight and consumer analytics group Strat7 acquired strategy, insight and planning consultancy Rainmakers CSI. The acquisition offers Strat7 significant benefits, including clients like Johnson & Johnson and Diageo, as well as the team members of the organization. The Distillery Project The Distillery Project is partnering with Consumers Credit Union to provide strategic and creative services. TDP will work to develop CCU’s brand story and create a comprehensive multiplatform communication program to build awareness for its offerings and drive growth. Troup Troup will be launching an advertising campaign for the JFK Presidential Library and Museum. The campaign will promote the agency’s new exhibit, “Service and Sacrifice.” TBWA Omnicom agency TBWA acquired Dark Horses, a leading U.K. sports creative agency. The acquisition aims to strengthen TBWA’s brand experience expertise in the U.K. If you have updates you'd like to share with Adweek, please continue to reach us at agencyspy@adweek.com.

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Revolving Door Agency Moves: 62Above, Leap Group, TBWA and More

This week's top announcements from agencies around the world

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Kaila Mathis

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Kaila Mathis