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Walmart is heralding the launch of its Walmart+ membership program with a new campaign, “A Different Kind of Membership,” which will kick off with a 60-second commercial during the NFL opener on NBC tonight.
According to a blog post, the campaign will also include digital, social, radio and experiential elements. They will feature vignettes from the lives of 22 diverse families, which William White, CMO of Walmart U.S., said illustrates how “Walmart+ enables us to do more of what matters most to all of us—spending time with loved ones.”