Jack in the Box Brainstormed With a Cannabis Company to Create the Ultimate 'Munchie Meals'

The fast-food chain partnered with Merry Jane on the project

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

As more states continue to legalize marijuana and more cannabis companies emerge in the marketplace, it makes sense that established brands might want to explore the world of weed. Netflix dipped its toes in the pot world by patterning with a weed dispensary to create 12 strains of weed based on some of the streaming service’s most popular shows, and now a fast-food chain is getting in on the action.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in