What 3 Marijuana Heavyweights Are Doing to Become the P&G of Pot

The companies are developing and nurturing cannabis brands

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As the legal marijuana business starts to professionalize, players are emerging who say they want to create multinational franchises and empires, in effect, building the Starbucks or McDonald’s of ganja.

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This story first appeared in the Dec. 4, 2017, issue of Adweek magazine. Click here to subscribe.