Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Would you smoke a strain of weed based on the feeling you get from one of your favorite TV shows? That’s something Netflix tried to provide for fans this weekend with a pop-up dispensary in West Hollywood, Calif., to promote its new series Disjointed.
The streaming giant partnered with a dispensary, Alternative Herbal Health Services, or AHHS, to distribute 12 strains of marijuana based on 10 of its shows: Disjointed, Lady Dynamite, BoJack Horseman, Orange Is the New Black, Wet Hot American Summer: Ten Years Later, Mystery Science 3000: The Return, Arrested Development, Grace and Frankie, Chelsea and Santa Clarita Diet.