Irish Spring Will Air Its First Super Bowl Ad

The soap brand is also debuting a new look

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Irish Spring, the 50-year-old soap brand made by CPG manufacturer Colgate-Palmolive, has never run an ad during the Big Game. That streak ends this year, as the brand plans to air a 30-second spot during the 4th quarter of Super Bowl 56.

A short teaser of the commercial, produced by creative agency Ten6, shows a man on a raft arriving in an unfamiliar land where everyone is wearing white.

Emily Fong Mitchell, general manager of personal care for North America at Colgate-Palmolive, said consumer research shows young men think “the opposite of clean isn’t dirty; it’s stinky.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in