Irish Spring's Revival Puts the Bro in Brogue and Keeps Ridiculous Celtic Clichés Alive

Aye lad, the brand's ad comeback still has a whiff of the '80s

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Ever wonder what people in Ireland do for kicks? Well, if you want to see for yourself, Aer Lingus runs 12 direct flights daily out of North America. Or you could just save money and time by watching the latest videos for Irish Spring.

The enduring green-and-white deodorant soap, which hit store shelves 44 years ago, is undergoing a brand revival. Not only is there a new Signature for Men Body Wash that's clearly aimed at younger buyers, but the brand also created a bunch of video shorts, all of which show purported snapshots of rural Irish life.

They include a trip to the Dublin Fish Market, where a fisherman named Sean uses Irish Spring so he can "go from catchin' bass to chasin' lass."

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