Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
There was a time when investing in sustainable products could damage a company’s bottom line. Broadly speaking, the public didn’t care. The items weren’t considered that good. And government was responsible for environmental issues, not brands.
Experts say this is no longer the case. Advances in technology, a better understanding of the topic and shifts in consumer demand have made planet-friendly products a priority for CPG manufacturers.
“More and more, people are making the argument that without sustainability you can’t even have a successful business,” said Vance Merolla, worldwide director of global sustainability at Colgate-Palmolive, which saw net sales climb 5% to $16.5