Why CPG Companies Can No Longer Afford to Make Products that Harm the Planet

Consumer goods marketed as sustainable generated nearly 55% of the industry’s growth from 2015 through 2019

Colgate-Palmolive’s new toothbrush reduces plastic waste by 80%.

There was a time when investing in sustainable products could damage a company’s bottom line. Broadly speaking, the public didn’t care. The items weren’t considered that good. And government was responsible for environmental issues, not brands.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.