Data Points

Infographic: The Best CMOs Are Visionary Communicators

Data shows understanding how to build out a brand is integral for the role

illustration with images of an eye, megaphone, heart and mind
The most important characteristic for 16% of respondents was vision.Carlos Monteiro
By Nicole Ortiz

May 17, 2021

The role of chief marketing officer is a unique one that entails understanding digital, understanding how to build a brand and then knowing how to retain consumers once they’ve been enticed with your product or service.

Chip and Joanna Gaines
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This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.

Nicole Ortiz

Nicole Ortiz is Adweek's senior story editor, managing Adweek's edit hub through which all digital content flows.

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