Infographic: The Best CMOs Are Visionary Communicators

Data shows understanding how to build out a brand is integral for the role

The role of chief marketing officer is a unique one that entails understanding digital, understanding how to build a brand and then knowing how to retain consumers once they’ve been enticed with your product or service.

Chip and Joanna Gaines
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This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.