Infographic: The Best CMOs Are Visionary Communicators

Data shows understanding how to build out a brand is integral for the role

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The role of chief marketing officer is a unique one that entails understanding digital, understanding how to build a brand and then knowing how to retain consumers once they’ve been enticed with your product or service.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Click for more from this issue

This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.