The Role of the CMO Hasn’t Changed, but the Way It’s Carried Out Has

While more brands are eliminating the position, it may just be an adjustment period

Headshots of Alison Lewis, Silvia Lagnado and Rebecca Messina
Alison Lewis (Johnson & Johnson), Silvia Lagnado (McDonald’s) and Rebecca Messina (Uber) have all left their positions recently. Courtesy of J&J, McDs and Uber

What’s in a name? For CMOs, that’s a complicated question.

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This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.
@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.