C-Suite

The Role of the CMO Hasn't Changed, but the Way It's Carried Out Has

While more brands are eliminating the position, it may just be an adjustment period

Headshots of Alison Lewis, Silvia Lagnado and Rebecca Messina — Alison Lewis (Johnson & Johnson), Silvia Lagnado (McDonald’s) and Rebecca Messina (Uber) have all left their positions recently.Courtesy of J&J, McDs and Uber

November 25, 2019

What’s in a name? For CMOs, that’s a complicated question.

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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