C-Suite The Role of the CMO Hasn’t Changed, but the Way It’s Carried Out Has While more brands are eliminating the position, it may just be an adjustment period Alison Lewis (Johnson & Johnson), Silvia Lagnado (McDonald’s) and Rebecca Messina (Uber) have all left their positions recently. Courtesy of J&J, McDs and Uber By Diana Pearl November 25, 2019 What’s in a name? For CMOs, that’s a complicated question. Click for more from this issue This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe. Diana Pearl @dianapearl_ firstname.lastname@example.org Diana is the brand marketing editor at Adweek and managing editor of Brandweek.