The Role of the CMO Hasn’t Changed, but the Way It’s Carried Out Has
While more brands are eliminating the position, it may just be an adjustment period
Alison Lewis (Johnson & Johnson), Silvia Lagnado (McDonald’s) and Rebecca Messina (Uber) have all left their positions recently.
Courtesy of J&J, McDs and Uber
What’s in a name? For CMOs, that’s a complicated question.
This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.
