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The Pandemic Caused a Change in Product Sampling That’s Here to Stay for Many Brands

CPG & Grocery

Not only are the workarounds often easier, but they also come with plenty of usable data.

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Why Some Companies Have Embraced the NSFW OnlyFans Platform

Media

Platform opens the door to a massive untapped audience for brands.

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Infographic: The Best CMOs Are Visionary Communicators

Data Points

Respondents said understanding how to build out a brand is integral for the role.

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Mr. Bubble Celebrates 60 Years of Cleaning Up Kids—and the Tubs They’re Playing In

Brand Marketing

Through rebrands, the soap company has kept its cute, pink mascot.

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Chip and Joanna Gaines’ Biggest Renovation Ever: Building Their Own Network

TV Upfronts

Magnolia, the Fixer Upper couple’s TV return, is Discovery’s upfront centerpiece.

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Buyers Share Their Top Priorities in a Permanently Changed Upfronts Season

TV Upfronts

Marketers prepare to adjust their media mix following shifting consumer views.

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With Broadcast’s Breadth and Tubi’s Depth, Fox Goes All-In on Ad-Supported in Upfront

TV Upfronts

Execs talk strategy and why they think TV viewers will return post-pandemic.

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Brands Must Reflect on the Moment as They Navigate Post-Pandemic Advertising

Life After Lockdown

Creatives are racing to get a highly sensitive message out.

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The Hype Market for NFTs Shows Our Need for Ownership, Even Over Digital Assets

Voice

Humans enjoy claiming things, which has especially grown during the pandemic.