Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

And what they’re buying as investments

Young women and teenage girls today are anything but impulsive buyers. They do their homework and selectively splurge on certain products with factors like longevity and quality in mind.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Click for more from this issue

This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.