Clique Media Group’s CEO Outfits Her New Digs With Help From Pinterest

Clique Media Group’s powerful brands aim to speak to women across all generations: Who What Wear, a destination for young fashionistas that has even spawned its own clothing line at Target; MyDomaine, for hip millennial women navigating life; beauty site Byrdie; and most recently, Obsessee, aimed at Gen Z, focusing on everything from fashion to food to relationships—and the brand exists only on social media platforms. When co-founders Katherine Power and Hillary Kerr started the business seven years ago after leaving senior editorial roles at Elle magazine, designing their own office spaces probably wasn’t a top priority. But now that the Los Angeles firm is established, it needed space to reflect this and moved to its new corporate digs in February. Power, who’s CMG’s CEO, turned to Pinterest for inspiration when it came to outfitting her office, looking to marry the corporate feel with the style of CMG brands. “I ended up going in a minimalistic, slightly masculine Scandinavian direction,” she said. “The offices that we have had in the past have been much more feminine and about ‘fashion,’ and I wanted this space to show that we have become much more than that.”

1

Room with a view

The views outside Power’s office: the LA Metro bus storage lot juxtaposed by the Hollywood Hills. 

2

Fashionable reading

Who What Wear: Celebrity and Runway Style for Real Life was written in 2009 by Power and Kerr. The duo has written two more books since then. 

3

Cat lady

“I adopted two gorgeous gray kittens—Steve and June—a few months ago,” Power said. “I am a big advocate for homeless animals, and I do what I can to keep them out of high-kill shelters.” 

4

I do

Power married her photographer husband five years ago in a dress custom designed by celeb stylist and designer Rachel Zoe. 

5

Sketches

A sketch from Who What Wear’s new fall line at Target, which launched in September with more designs due out in October.

6

Fresh flowers

Power tries to always keep fresh flowers in her office. “They make your office so much more welcoming,” she said. 

This story first appeared in the October 3, 2016 issue of Adweek magazine.
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