This is a Profile

The First Starbucks Pumpkin Spice Latte Had No Pumpkin In It

Brand Marketing

But that didn't stop it from being a hit for 15 falls.

This is a Profile

This Company Thinks the Sponsorship Model Is Broken, but It Has a Plan

Brand Marketing

Anheuser-Busch InBev's Joao Chueiri is revamping the way consumers connect with brands.

This is a Profile

Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions

Agencies

Some are even launching dedicated practices.

This is a Profile

Even With 6-Second Ads on the Rise, Some Brands Are Creating Animated Films to Try and Stand Out

Brand Marketing

Marketers like Heinz, KFC and Taco Bell are turning to animation.

This is a Profile

This Agency Built a Community of Influencers for Clients Like Drybar and Urban Decay

Agencies

A new partnership aims to deliver clients the best insights about female consumers.

This is a Profile

How Ocean Spray’s Canned Cranberry Sauce Found Its Way Onto So Many Holiday Tables

Brand Marketing

Of the 78 million containers the brand makes each year, 80 percent are sold between Thanksgiving and Christmas.

This is a Profile

Deloitte Digital’s CMO Is Claiming Territory Long Held by Traditional Shops and Holding Companies

Brand Marketing

Alicia Hatch is reshaping content and commerce, and delivering for clients

This is a Profile

Adweek 50: These Media, Marketing and Tech Execs Are Leading the Charge Toward Transformation

Brand Marketing

These pioneers are harnessing the power of bots, machine learning, big data and more.

This is a Profile

Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

Brand Marketing

Here's what women ages ages 14 to 36 are buying as 'investment purchases.'

This is a Profile

Americans Waste a Huge Amount of Food Every Year. Should Big Brands Be Worried?

Brand Marketing

A few major marketers, such as Anheuser-Busch InBev and Quaker Oats, are scrambling to get ahead of the trend.

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