Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions

Some are even launching dedicated practices

Agencies are ramping up their capabilities on the platform. Illustration: ChefBoyRG

Amazon is no sleeping giant.

This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.
@ErikDOster Erik Oster is an agencies reporter for Adweek.