Even With 6-Second Ads on the Rise, Some Brands Are Creating Animated Films to Try and Stand Out

Marketers like Heinz, KFC and Taco Bell are turning to animation

Just as animated TV shows for adults (think cult favorite Rick and Morty or Netflix’s Big Mouth) are having a moment, animated films for brands are hitting their own stride. Tech brands like Lyft and Hinge have used the medium in recent years and over the last few months a new wave of marketers—Heinz Beans, KFC and Taco Bell—have rolled out animated spots.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.