Data & Insights

Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

And what they’re buying as investments

Women ages 14 to 36 are investing in fashion, jewelry, accessories and beauty more than any other categories. Getty Images/iStock Photo

By Erik Wander

November 26, 2017

Young women and teenage girls today are anything but impulsive buyers. They do their homework and selectively splurge on certain products with factors like longevity and quality in mind.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.
Erik Wander
@ejwander erik.wander@adweek.com Erik Wander is the digital features editor at Adweek where he oversees Adweek's Story Desk.
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