Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

And what they’re buying as investments

Young women and teenage girls today are anything but impulsive buyers. They do their homework and selectively splurge on certain products with factors like longevity and quality in mind.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.

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