Infographic: How Millennial and Gen Z Women Shop When They Want to Splurge

And what they’re buying as investments

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Young women and teenage girls today are anything but impulsive buyers. They do their homework and selectively splurge on certain products with factors like longevity and quality in mind.

According to a recent national survey from Clique on investment purchases, or those that people think about, research and take their time to decide on, women ages 14 to 36 are investing in fashion, jewelry, accessories and beauty more than any other categories, including entertainment or wellness.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.