How Ocean Spray's Canned Cranberry Sauce Found Its Way Onto So Many Holiday Tables

Brand commands 70% of the market this time of year

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Last year around this time, legendary chef Jacques Pépin dropped by the Rachael Ray TV show to help prepare some traditional holiday fare. “Thanksgiving is the biggest holiday for me,” the courtly Pépin said in his untamed French accent. Then a hint of frustration crept into Pépin’s voice as he admitted that, even though he makes a sumptuous cranberry relish from scratch, “my wife wants this.

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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.