This Agency Built a Community of Influencers for Clients Like Drybar and Urban Decay

Women's Marketing aims to deliver insights about female consumers

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Marketing and media services shop Women’s Marketing has been working with female-led brands in the beauty and fashion categories for 35 years, but you won’t find the 85-person team reminiscing about the old days of advertising.

For client First Aid Beauty, the agency cut back on traditional media outlets and turned to colorful native programmatic ad units to drive traffic to the brand’s website, and 95 percent of users that clicked were new visitors. The team also relied on paid media to grow its Facebook fans by 82 percent and sponsored posts to add 3,500 new Instagram followers per month since January.




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This story first appeared in the Nov. 27, 2017, issue of Adweek magazine. Click here to subscribe.