In the Age of 'Fake News,' Media Brands Are Turning to Advertising to Promote the Importance of Journalism

New York Times, The Atlantic and others have launched campaigns


The proliferation of “fake news”—be that the insult lobbed at journalists and publications that President Donald Trump and his administration detest or the websites peddling false information across the web to make a quick buck—has brought about a wave of advertising from news media organizations looking to underscore the value of responsible journalism.

Earlier this month, Gannett became the latest publisher to release a campaign touting its publications’ efforts and showing how they had impacted the communities they cover.

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This story first appeared in the April 17, 2017, issue of Adweek magazine. Click here to subscribe.