This is a Profile

Adweek Honors Its Rising Brand Stars

Brand Marketing

Top marketers feted at the Atlanta City Spotlight event.

This is a Profile

Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers

Agencies

John McKelvey and Hannes Ciatti—eponymous leaders of New York startup agency JohnXHannes—are multifaceted makers.

This is a Profile

How One Entrepreneur, Nostalgic for the Sweatshirts of His Youth, Created the ‘Greatest Hoodie Ever Made’

Brand Marketing

Homegrown and sewn, American Giant hoodies are sold direct to consumers online.

This is a Profile

After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen

Brand Marketing

The lumberjack graced Brawny's packaging for 43 years.

This is a Profile

How Iceland Is Managing Its Sudden Tourism Boom

Brand Marketing

The new challenge for marketers is ensuring that Iceland tourism doesn’t become a victim of its own success.

This is a Profile

This Polyglot Makes Brand Messages Work In Every Language

Brand Marketing

The Social Element's languages director Richard Simcott helps marketers connect with consumers around the globe.

This is a Profile

In the Age of ‘Fake News,’ Media Brands Are Turning to Advertising to Promote the Importance of Journalism

Brand Marketing

The proliferation of “fake news” has brought about a wave of advertising from print media organizations looking to underscore the value of responsible journalism.

This is a Profile

An Invigorated Viacom Is Bouncing Back and Scaling Down This Year After a Chaotic 2016 Upfront

TV / Video

The company is ready to share its new strategy with buyers with a focus on the company’s 'flagship six' networks with global revenue potential.

This is a Profile

Infographic: Who’s Watching TV’s Biggest Shows and How Their Interests Align With Brands

Brand Marketing

Quantcast uses search to break down audience data and help brands connect with targeted audiences.

This is a Profile

For Some Networks, Bigger Is Actually Better at the Upfronts

TV / Video

AMC and A+E are reversing course and reinstituting their upfront productions.

{"taxonomy":"","sortby":"","label":"","shouldShow":""}